--- title: "A Night to Remember - In Parallel" description: "In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning." url: https://www.in-parallel.com/insight/in-parallel-company-launch-party --- Company News # A Night to Remember Celebrating Our Launch at Slush 2024 A Night to Remember Published February 6, 2025 Kristian Luoma Co-founder, CPO kristian@in-parallel.com [LinkedIn](https://www.linkedin.com/in/kluoma/) Contents In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning. ## An Important Conversation One of the highlights of the evening was our thought-provoking panel discussion, where leaders from global organizations shared their insights on bridging the gap between strategy and execution. Our esteemed panelists included: **Patricia Kroondijk** (Hitachi, Strategy) spoke of the urgency of cross-silo problem-solving to drive strategic outcomes across complex organizations. **Mika Engblom** (Samsung, Country Manager, Finland) offered insights into how global companies balance local and global learning to make strategy a collective responsibility. **Jenna Hakkarainen** (Strategy&, PwC, Director) shared PwC’s research on operating models and the concept of a ‘Resilient Strategy’ in today’s rapidly changing business landscape. The discussion was dynamic, tackling real challenges executives face in execution — how to align teams, overcome resistance to change, and create strategies that don’t just sit in PowerPoint decks but drive actual impact. ## This Night Was About the People Building something meaningful takes vision — but executing it takes a team that believes in it. This launch was not just a party; it was a celebration of the brilliant, driven, and passionate people behind In Parallel. A huge **thank you to our team** for your dedication, creativity, and relentless pursuit of excellence. None of this would have been possible without you. **To our partners and investors** for believing in our vision and helping us shape the future of strategy execution. **To our vendors and artists** who elevated the experience and brought this celebration to life. And, of course, **to everyone who joined us**. Your presence, conversations, and energy made this launch more than an event — it was a moment in time, a collective step toward something bigger. We’re forever grateful. Thank you. ## This Is Only The Beginning In Parallel was founded to help organizations and people do the right things right. Our [Intelligent Operating Model](https://www.in-parallel.com/archive/solution) is not just a product — it’s a much-needed modern approach to strategy execution in a world that demands adaptability. This launch was our first celebration, but far from our last. We’re just getting started, and we can’t wait to build the future with all of you. Here’s to what’s next. 🥂 ### Get insights like this in your inbox One email per week on execution intelligence, team coordination, and enterprise AI. No fluff. By subscribing you agree to our [Privacy Policy](https://www.in-parallel.com/privacy-policy). Unsubscribe anytime. [Back to all insights](https://www.in-parallel.com/insight) [Book a demo](https://www.in-parallel.com/demo) ## Related articles The Coordination Tax — Richard H. Carson on how change actually works Leadership Insights · Oct 20, 2026 ### You Either Manage Change or It Manages You: Richard H. Carson on how change actually works Richard H. 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