A Night to Remember
Celebrating Our Launch at Slush 2024




Published
February 6, 2025
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
An Important Conversation
One of the highlights of the evening was our thought-provoking panel discussion, where leaders from global organizations shared their insights on bridging the gap between strategy and execution. Our esteemed panelists included:
Patricia Kroondijk (Hitachi, Strategy) spoke of the urgency of cross-silo problem-solving to drive strategic outcomes across complex organizations.
Mika Engblom (Samsung, Country Manager, Finland) offered insights into how global companies balance local and global learning to make strategy a collective responsibility.
Jenna Hakkarainen (Strategy&, PwC, Director) shared PwC’s research on operating models and the concept of a ‘Resilient Strategy’ in today’s rapidly changing business landscape.
The discussion was dynamic, tackling real challenges executives face in execution — how to align teams, overcome resistance to change, and create strategies that don’t just sit in PowerPoint decks but drive actual impact.
This Night Was About the People
Building something meaningful takes vision — but executing it takes a team that believes in it. This launch was not just a party; it was a celebration of the brilliant, driven, and passionate people behind In Parallel.
A huge thank you to our team for your dedication, creativity, and relentless pursuit of excellence. None of this would have been possible without you.
To our partners and investors for believing in our vision and helping us shape the future of strategy execution.
To our vendors and artists who elevated the experience and brought this celebration to life.
And, of course, to everyone who joined us. Your presence, conversations, and energy made this launch more than an event — it was a moment in time, a collective step toward something bigger. We’re forever grateful. Thank you.
This Is Only The Beginning
In Parallel was founded to help organizations and people do the right things right. Our Intelligent Operating Model is not just a product — it’s a much-needed modern approach to strategy execution in a world that demands adaptability.
This launch was our first celebration, but far from our last. We’re just getting started, and we can’t wait to build the future with all of you.
Here’s to what’s next. 🥂
In Parallel was founded to help organizations and people do the right things right. Our Intelligent Operating Model is not just a product — it’s a much-needed modern approach to strategy execution in a world that demands adaptability.
This launch was our first celebration, but far from our last. We’re just getting started, and we can’t wait to build the future with all of you.
Here’s to what’s next. 🥂
































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Ben Saren
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In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
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Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
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Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies


Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
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Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
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Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
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Ben Saren
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Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
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Ben Saren
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Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
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Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
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Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
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Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
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Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
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Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
Company News
Load More
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Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
AI in Business


Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies


Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
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Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
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