Do the Right Things Right

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In a world where complexity and change are the only constants, traditional strategy execution too often falls short. At In Parallel, we believe in a future where every enterprise is not just prepared for change but thrives in it – where adaptability and agility are the norm, not the exception. This is the essence of Adaptive Strategies.

Our mission & vision

Our mission is simple: to empower organizations and people to do the right things right. Through the power of AI and a modernized operating model, we provide the clarity and tools needed to navigate a rapidly and constantly evolving world. We deliver strategic clarity, making adaptability and resilience achievable, not just aspirational.


Our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change. By harnessing the transformative capabilities of AI, we aspire to enable organizations and people to become their best, contributing meaningfully to a future where everyone can achieve their fullest potential. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.

Our mission is simple: to empower organizations and people to do the right things right. Through the power of AI and a modernized operating model, we provide the clarity and tools needed to navigate a rapidly and constantly evolving world. We deliver strategic clarity, making adaptability and resilience achievable, not just aspirational.


Our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change. By harnessing the transformative capabilities of AI, we aspire to enable organizations and people to become their best, contributing meaningfully to a future where everyone can achieve their fullest potential. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.

Introducing
Adaptive Strategies

We stand at the brink of a new era, one defined by rapid technological revolutions and an ever-accelerating pace of change. In this environment, you need more than a well-crafted strategy; you need to be agile and responsive in execution. Strategy shouldn’t wither away in static documents; it should be a living, breathing entity that evolves alongside internal and external realities. This is where Adaptive Strategies can help.

Adaptive Strategies transforms strategy execution from a slow and sequential process to one where strategy and execution happen in parallel. It represents the ultimate state of organizational agility, allowing you to continuously align, adjust, and thrive – in real time.

This is the future we envision, where every part of the business – every team, every decision – continuously and seamlessly aligns with an evolving strategy.

The Intelligent Operating Model: bringing Adaptive Strategies to life

Adaptive Strategies is not just a concept; it’s made real through our Intelligent Operating Model. The Intelligent Operating Model is the engine that powers this new way of operating, turning the vision of Adaptive Strategies into actionable reality. By harnessing AI and real-time data, it enables organizations to dynamically align strategy with execution, ensuring that every decision and action is in sync with the latest market shifts and internal realities.


Key attributes of Adaptive Strategies:

Adaptive Strategies is not just a concept; it’s made real through our Intelligent Operating Model. The Intelligent Operating Model is the engine that powers this new way of operating, turning the vision of Adaptive Strategies into actionable reality. By harnessing AI and real-time data, it enables organizations to dynamically align strategy with execution, ensuring that every decision and action is in sync with the latest market shifts and internal realities.


Key attributes of Adaptive Strategies:

Continuous planning: Continuously update strategies based on ongoing feedback and insights, ensuring relevance at every moment.

Continuous planning: Continuously update strategies based on ongoing feedback and insights, ensuring relevance at every moment.

Dynamic objectives: Make goals and objectives flexible, adapting them to changing conditions and new opportunities.

Dynamic objectives: Make goals and objectives flexible, adapting them to changing conditions and new opportunities.

Real-Tme Monitoring: Continuously monitor internal and external environments to identify changes and opportunities.

Real-Tme Monitoring: Continuously monitor internal and external environments to identify changes and opportunities.

Decentralized decision-making: Empower individuals at all levels to make strategic decisions, fostering agility and responsiveness.

Decentralized decision-making: Empower individuals at all levels to make strategic decisions, fostering agility and responsiveness.

Iterative execution: Iteratively refine strategy execution with regular checkpoints and adjustments.

Iterative execution: Iteratively refine strategy execution with regular checkpoints and adjustments.

The path to Adaptive Strategies

The path to Adaptive Strategies

The path to Adaptive Strategies

The path to Adaptive Strategies

Organizations don’t become adaptive overnight. It’s a journey – a progression through four maturity levels:

Adaptive Strategies maturity model
Adaptive Strategies maturity model
Adaptive Strategies maturity model
Adaptive Strategies maturity model

The Intelligent Operating Model accelerates this journey, providing the tools and insights needed to transform your organization into one that thrives amidst constant change.

The Intelligent Operating Model accelerates this journey, providing the tools and insights needed to transform your organization into one that thrives amidst constant change.

Why In Parallel?

Founded in 2023 by a team of seasoned technology executives, In Parallel is built on the belief that strategy is everyone’s job now. Our software powers the Intelligent Operating Model, integrating AI and data-driven decision-making to bridge the gap between strategy and day-to-day operations. 

This modern approach ensures strategic alignment across all levels of the organization, enhancing execution and fostering unparalleled adaptability and resilience.

We’re not just delivering a product; we’re offering a new way of thinking – an evolved way to operate in parallel with the world’s complexity and pace.

Our transformative product is designed to enhance strategy execution and organizational agility. The Intelligent Operating Model integrates AI and data-driven decision-making, providing a modern approach to close the pervasive strategy-execution gap.

Our transformative product is designed to enhance strategy execution and organizational agility. The Intelligent Operating Model integrates AI and data-driven decision-making, providing a modern approach to close the pervasive strategy-execution gap.

Our transformative product is designed to enhance strategy execution and organizational agility. The Intelligent Operating Model integrates AI and data-driven decision-making, providing a modern approach to close the pervasive strategy-execution gap.

Our transformative product is designed to enhance strategy execution and organizational agility. The Intelligent Operating Model integrates AI and data-driven decision-making, providing a modern approach to close the pervasive strategy-execution gap.

The path forward

The path to achieving Adaptive Strategies is an evolution not a revolution. Organizations can adopt this new way of operating incrementally, progressing through four levels of maturity. With the Intelligent Operating Model as your compass, this journey becomes a process of continuous refinement and growth, unlocking new capabilities and enabling your organization to thrive.

The team behind the vision

The team behind the vision

The team behind the vision

Led by co-founder and CEO Markku Mäkeläinen, our leadership team brings together decades of experience in technology, strategy, and design. We’ve built In Parallel with one goal in mind: to lead a new generation of enterprise software that equips large companies to thrive amidst complexity and change. From our headquarters in Helsinki to our offices in Munich and Amsterdam, we are united in our mission and vision.

Led by co-founder and CEO Markku Mäkeläinen, our leadership team brings together decades of experience in technology, strategy, and design. We’ve built In Parallel with one goal in mind: to lead a new generation of enterprise software that equips large companies to thrive amidst complexity and change. From our headquarters in Helsinki to our offices in Munich and Amsterdam, we are united in our mission and vision.

Join the movement

Join the movement

Join the movement

Adaptive Strategies are the future of how organizations will operate—constantly aligned, continuously evolving, and always ready for what's next. At In Parallel, we’re not just building software; we’re building the future. Join us on this journey to unlock the potential of your organization and achieve a new level of strategic excellence.

Adaptive Strategies are the future of how organizations will operate—constantly aligned, continuously evolving, and always ready for what's next. At In Parallel, we’re not just building software; we’re building the future. Join us on this journey to unlock the potential of your organization and achieve a new level of strategic excellence.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 B 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 B 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

© 2024 In Parallel Oy. All rights reserved.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 B 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 B 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

© 2024 In Parallel Oy. All rights reserved.