Between
the lines
Between
the lines
Between
the lines
Between
the lines
Between the Lines is where we explore the space between strategy and execution — where organizations turn vision into results in a world that never stands still. We examine how companies can bridge the strategy-market gap, ensuring execution stays adaptive and dynamically aligned with shifting realities. Expect insights on AI-driven decision-making, operational alignment, and the future of strategy execution.
Featured Articles
Yesterday in
Adaptive Strategies
The Strategy-Market Gap
Read the article
→
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Adaptive Strategies
Why Strategies Fail Before Execution Even Begins
Read the article
→
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Strategy Execution
The Real Cost of Strategic Drift
Read the article
→
Strategic misalignment doesn’t happen overnight, it’s a slow erosion of growth, efficiency, and competitiveness. Companies lose billions to strategic drift as execution strays from intent. The strategy-market gap keeps businesses reactive, but organizations that adopt continuous alignment, real-time insights, and embedded strategy execution can prevent drift and drive sustained success.
Ben Saren
, CMO
Strategy Execution
Yesterday in
Intelligent Operating Model
Beyond OKRs
Read the article
→
OKRs help track goals, but they don’t ensure execution success. Most fail because they assume stability, lack real-time course correction, and focus on outcomes without guiding execution. Organizations need more than static goal-setting — they need adaptive execution models that continuously align strategy with reality. Moving beyond OKRs means ensuring goals translate into real-world impact.
Ben Saren
, CMO
Intelligent Operating Model
All Articles
All
Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
AI in Business
Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies
Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Adaptive Strategies
Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
Company News
Load More
Featured Articles
Yesterday in
Adaptive Strategies
The Strategy-Market Gap
Read the article
→
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Adaptive Strategies
Why Strategies Fail Before Execution Even Begins
Read the article
→
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Strategy Execution
The Real Cost of Strategic Drift
Read the article
→
Strategic misalignment doesn’t happen overnight, it’s a slow erosion of growth, efficiency, and competitiveness. Companies lose billions to strategic drift as execution strays from intent. The strategy-market gap keeps businesses reactive, but organizations that adopt continuous alignment, real-time insights, and embedded strategy execution can prevent drift and drive sustained success.
Ben Saren
, CMO
Strategy Execution
Yesterday in
Intelligent Operating Model
Beyond OKRs
Read the article
→
OKRs help track goals, but they don’t ensure execution success. Most fail because they assume stability, lack real-time course correction, and focus on outcomes without guiding execution. Organizations need more than static goal-setting — they need adaptive execution models that continuously align strategy with reality. Moving beyond OKRs means ensuring goals translate into real-world impact.
Ben Saren
, CMO
Intelligent Operating Model
All Articles
All
Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
AI in Business
Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies
Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Adaptive Strategies
Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
Company News
Load More
Featured Articles
Yesterday in
Adaptive Strategies
The Strategy-Market Gap
Read the article
→
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Adaptive Strategies
Why Strategies Fail Before Execution Even Begins
Read the article
→
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Strategy Execution
The Real Cost of Strategic Drift
Read the article
→
Strategic misalignment doesn’t happen overnight, it’s a slow erosion of growth, efficiency, and competitiveness. Companies lose billions to strategic drift as execution strays from intent. The strategy-market gap keeps businesses reactive, but organizations that adopt continuous alignment, real-time insights, and embedded strategy execution can prevent drift and drive sustained success.
Ben Saren
, CMO
Strategy Execution
Yesterday in
Intelligent Operating Model
Beyond OKRs
Read the article
→
OKRs help track goals, but they don’t ensure execution success. Most fail because they assume stability, lack real-time course correction, and focus on outcomes without guiding execution. Organizations need more than static goal-setting — they need adaptive execution models that continuously align strategy with reality. Moving beyond OKRs means ensuring goals translate into real-world impact.
Ben Saren
, CMO
Intelligent Operating Model
All Articles
All
Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
AI in Business
Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies
Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Adaptive Strategies
Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
Company News
Load More
Featured Articles
Yesterday in
Adaptive Strategies
The Strategy-Market Gap
Read the article
→
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Adaptive Strategies
Why Strategies Fail Before Execution Even Begins
Read the article
→
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Strategy Execution
The Real Cost of Strategic Drift
Read the article
→
Strategic misalignment doesn’t happen overnight, it’s a slow erosion of growth, efficiency, and competitiveness. Companies lose billions to strategic drift as execution strays from intent. The strategy-market gap keeps businesses reactive, but organizations that adopt continuous alignment, real-time insights, and embedded strategy execution can prevent drift and drive sustained success.
Ben Saren
, CMO
Strategy Execution
Yesterday in
Intelligent Operating Model
Beyond OKRs
Read the article
→
OKRs help track goals, but they don’t ensure execution success. Most fail because they assume stability, lack real-time course correction, and focus on outcomes without guiding execution. Organizations need more than static goal-setting — they need adaptive execution models that continuously align strategy with reality. Moving beyond OKRs means ensuring goals translate into real-world impact.
Ben Saren
, CMO
Intelligent Operating Model
All Articles
All
Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
AI in Business
Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies
Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Adaptive Strategies
Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
Company News
Load More
Featured Articles
Yesterday in
Adaptive Strategies
The Strategy-Market Gap
Read the article
→
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Adaptive Strategies
Why Strategies Fail Before Execution Even Begins
Read the article
→
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Ben Saren
, CMO
Adaptive Strategies
Yesterday in
Strategy Execution
The Real Cost of Strategic Drift
Read the article
→
Strategic misalignment doesn’t happen overnight, it’s a slow erosion of growth, efficiency, and competitiveness. Companies lose billions to strategic drift as execution strays from intent. The strategy-market gap keeps businesses reactive, but organizations that adopt continuous alignment, real-time insights, and embedded strategy execution can prevent drift and drive sustained success.
Ben Saren
, CMO
Strategy Execution
Yesterday in
Intelligent Operating Model
Beyond OKRs
Read the article
→
OKRs help track goals, but they don’t ensure execution success. Most fail because they assume stability, lack real-time course correction, and focus on outcomes without guiding execution. Organizations need more than static goal-setting — they need adaptive execution models that continuously align strategy with reality. Moving beyond OKRs means ensuring goals translate into real-world impact.
Ben Saren
, CMO
Intelligent Operating Model
All Articles
All
Ben Saren
, CMO
Digital twins are transforming strategy execution by providing real-time, interactive models that help businesses stay aligned and adaptable. By simulating execution before implementation, companies can reduce misalignment, optimize resources, and react faster to market changes. In Parallel’s Parallel Twin ensures that strategy and execution move together, bridging the execution gap.
AI in Business
Ben Saren
, CMO
Most strategies fail because they’re too late. By the time execution starts, the landscape has changed. This strategy-market gap keeps organizations reactive. Traditional tools track don’t dynamically align execution with strategy. The Intelligent Operating Model closes this gap by continuously prioritizing, adapting, and synchronizing execution with strategy, ensuring teams stay aligned and proactive.
Adaptive Strategies
Ben Saren
, CMO
Most strategies fail before execution begins because they’re built on outdated assumptions. The strategy-market gap, the disconnect between strategy and real-world conditions, keeps organizations reactive. Adaptive Strategies close this gap by continuously sensing, adjusting, and aligning execution. This ensures strategy stays relevant, enabling organizations to move faster and execute with precision.
Adaptive Strategies
Ben Saren
, CMO
In November 2024, we celebrated the launch of In Parallel at Slush—an unforgettable night of bold ideas, immersive art, and great people. From a thought-provoking panel on strategy execution to electrifying performances, the evening marked the first of many milestones. We’re grateful for our team, partners, and investors who made it possible. This is just the beginning.
Company News
Load More