We empower
organizations and people
to do the right things
right.
We are In Parallel. We empower enterprise organizations and people to do the right things right. Our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.
Our core offering, the Intelligent Operating Model, integrates AI and data-driven decision-making to close the gap between strategy and execution. This approach not only enhances operational efficiency but also ensures real-time alignment across all levels of your organization.
Founded in 2023, In Parallel is based in Helsinki, Finland, with offices in Munich and Amsterdam.
We are In Parallel. We empower enterprise organizations and people to do the right things right. Our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.
Our core offering, the Intelligent Operating Model, integrates AI and data-driven decision-making to close the gap between strategy and execution. This approach not only enhances operational efficiency but also ensures real-time alignment across all levels of your organization.
Founded in 2023, In Parallel is based in Helsinki, Finland, with offices in Munich and Amsterdam.
We have a clear vision
At In Parallel, our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.
Our mission is to empower organizations and people to do the right things right. We deliver strategic clarity in a rapidly evolving world, using AI to create game-changing Adaptive Strategies that make organizations more agile and resilient.
At In Parallel, our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.
Our mission is to empower organizations and people to do the right things right. We deliver strategic clarity in a rapidly evolving world, using AI to create game-changing Adaptive Strategies that make organizations more agile and resilient.
Our leadership
In Parallel was founded by seasoned technology executives with the mission to empower organizations and individuals to do the right things right, and a vision to lead a new generation of enterprise software that equips large companies to thrive in the face of complexity and change.
In Parallel was founded by seasoned technology executives with the mission to empower organizations and individuals to do the right things right, and a vision to lead a new generation of enterprise software that equips large companies to thrive in the face of complexity and change.
Markku
Mäkeläinen
Co-founder & CEO
Founder of a data pricing startup, where he executed a fast GTM that led to a high-value exit. Built and led Facebook’s International Partnerships organization, which made the Internet.org initiative a scaled success. Executed numerous startups as a founder, operator, or investor, e.g., as an operator, scaled a music-oriented Fintech from pre-product, pre-revenue to €550m GTV in 18 months.
Helmut
Scherer
Co-founder & Revenue
Co-led the establishment of a services business spun out from Silicon Graphics, growing it into a prominent European entity. Exited to TCS and drove global expansion. Spearheaded Futurice’s DACH business by co-creating platforms and solving complex process challenges for half the DAX40 companies.
Ben
Saren
CMO
Marketing leader and entrepreneur with 25+ years of experience across startups and global corporations in the US and Europe. Founded and exited two tech ventures and led marketing at three FinTechs with exits totaling $1.4B. Combines technical expertise with storytelling and customer value-driven commercial strategies.
11
Nationalities we employ
Hanna
Kettunen
CPO
Senior product leader with two decades of experience in AI, data, and automation. Built and led global product portfolios across start-ups, scale-ups, and enterprises. Contributed to successful exits in three start-ups, with expertise in strategy leadership, transformation, and post-acquisition integration.
Katariina
Kari
Head of Data
A leading expert in semantic web technologies, recognized for building knowledge graphs that elevate customer experiences for brands like IKEA and Zalando. A global talent and frequent speaker on knowledge graphs, she holds both a Master of Science and a Master of Music, blending her passion for technology and the humanities.
Our company value
Be Water
Sami
Niemelä
Head of Design
Previously partner & co-founder at Nordkapp, Finland’s leading strategic design consultancy. Winner of 40 awards. Contributor to several successful scale-up and startup projects, including Oura, Supermetrcs, Beddit, and Umbra 3D. Created foresight tools used widely, co-founded IxDA Helsinki, board at IxDA Global. Ex-Nokia Design. MBA student.
Sami
Niemelä
Head of Design
Previously partner & co-founder at Nordkapp, Finland’s leading strategic design consultancy. Winner of 40 awards. Contributor to several successful scale-up and startup projects, including Oura, Supermetrcs, Beddit, and Umbra 3D. Created foresight tools used widely, co-founded IxDA Helsinki, board at IxDA Global. Ex-Nokia Design. MBA student.
Our company value
Be Water
Katariina
Kari
Head of Data
A leading expert in semantic web technologies, recognized for building knowledge graphs that elevate customer experiences for brands like IKEA and Zalando. A global talent and frequent speaker on knowledge graphs, she holds both a Master of Science and a Master of Music, blending her passion for technology and the humanities.
Hanna
Kettunen
CPO
Senior product leader with two decades of experience in AI, data, and automation. Built and led global product portfolios across start-ups, scale-ups, and enterprises. Contributed to successful exits in three start-ups, with expertise in strategy leadership, transformation, and post-acquisition integration.
11
Nationalities we employ
Ben
Saren
CMO
Marketing leader and entrepreneur with 25+ years of experience across startups and global corporations in the US and Europe. Founded and exited two tech ventures and led marketing at three FinTechs with exits totaling $1.4B. Combines technical expertise with storytelling and customer value-driven commercial strategies.
Join us to do the right
things right
Join us to do the right things right
Our mission is to empower organizations and people to do the right things right.
At In Parallel, our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change. By harnessing the transformative capabilities of AI, we aspire to enable organizations and people to become their best, contributing meaningfully to a future where everyone can achieve their fullest potential. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.
Our mission is to empower organizations and people to do the right things right.
At In Parallel, our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change. By harnessing the transformative capabilities of AI, we aspire to enable organizations and people to become their best, contributing meaningfully to a future where everyone can achieve their fullest potential. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.
Founded by seasoned technology executives
Founded by seasoned technology executives
Offices in three European countries
Offices in three European countries
Diversity and inclusion is at our core
Diversity and inclusion is at our core
Contact Us
In Parallel is headquartered in Helsinki, located in the thriving Kamppi neighborhood, with satellite offices in Munich and Amsterdam.
Helsinki (HQ)
In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100
Helsinki, Finland
Munich
In Parallel
Freddie-Mercury-Straße 5
80797 München
Germany
Amsterdam
In Parallel
Weteringschans 165
1017 XD Amsterdam
The Netherlands
Get in touch
For general inquiries, please use the following form. If forms aren’t your thing, you can email us directly at info@in-parallel.com.
For general inquiries, please use the following form. If forms aren’t your thing, you can email us directly at info@in-parallel.com.
Newsletter
Our newsletter is sent only when we have something important to say. Expect an email about once every six weeks or so. We won’t send you our newsletter without your explicit permission.
Our newsletter is sent only when we have something important to say. Expect an email about once every six weeks or so. We won’t send you our newsletter without your explicit permission.
Visit Our HQ in Helsinki
In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100
Helsinki, Finland
Contact Us
Terms and Conditions
© 2024 In Parallel Oy. All rights reserved.
Visit Our HQ in Helsinki
In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100
Helsinki, Finland
Contact Us
Terms and Conditions
© 2024 In Parallel Oy. All rights reserved.
Visit Our HQ in Helsinki
In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100
Helsinki, Finland
Contact Us
© 2024 In Parallel Oy. All rights reserved.
Visit Our HQ in Helsinki
In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100
Helsinki, Finland
Contact Us