We empower
organizations and people
to do the right things
right.

We are In Parallel. We empower enterprise organizations and people to do the right things right. Our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.


Our core offering, the Intelligent Operating Model, integrates AI and data-driven decision-making to close the gap between strategy and execution. This approach not only enhances operational efficiency but also ensures real-time alignment across all levels of your organization.


Founded in 2023, In Parallel is based in Helsinki, Finland, with offices in Munich and Amsterdam.

We are In Parallel. We empower enterprise organizations and people to do the right things right. Our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.


Our core offering, the Intelligent Operating Model, integrates AI and data-driven decision-making to close the gap between strategy and execution. This approach not only enhances operational efficiency but also ensures real-time alignment across all levels of your organization.


Founded in 2023, In Parallel is based in Helsinki, Finland, with offices in Munich and Amsterdam.

We have a clear vision

At In Parallel, our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.


Our mission is to empower organizations and people to do the right things right. We deliver strategic clarity in a rapidly evolving world, using AI to create game-changing Adaptive Strategies that make organizations more agile and resilient.

At In Parallel, our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.


Our mission is to empower organizations and people to do the right things right. We deliver strategic clarity in a rapidly evolving world, using AI to create game-changing Adaptive Strategies that make organizations more agile and resilient.

Our leadership

In Parallel was founded by seasoned technology executives

with the mission to empower organizations and individuals to do the right things right, and a vision to lead a new generation of enterprise software that equips large companies

to thrive in the face of complexity and change.

In Parallel was founded by seasoned technology executives

with the mission to empower organizations and individuals to do the right things right, and a vision to lead a new generation of enterprise software that equips large companies

to thrive in the face of complexity and change.

Co-founder & CEO Markku Mäkeläinen

Markku

Mäkeläinen

Co-founder & CEO

Founder of a data pricing startup, where he executed a fast GTM that led to a high-value exit. Built and led Facebook’s International Partnerships organization, which made the Internet.org initiative a scaled success. Executed numerous startups as a founder, operator, or investor, e.g., as an operator, scaled a music-oriented Fintech from pre-product, pre-revenue to €550m GTV in 18 months.

Co-founder Kristian Luoma

Kristian

Luoma

Co-founder, Strategy & Partnerships

Won 20 awards for new business initiatives at OP Financial Group, built more than 60 products, with up to 300 million active users. Acquired and integrated 15 companies.

Co-founder Helmut Scherer

Helmut

Scherer

Co-founder & Revenue

Co-led the establishment of a services business spun out from Silicon Graphics, growing it into a prominent European entity. Exited to TCS and drove global expansion. Spearheaded Futurice’s DACH business by co-creating platforms and solving complex process challenges for half the DAX40 companies.

Ben Saren, Chief Marketing Officer

Ben

Saren

CMO

Marketing leader and entrepreneur with 25+ years of experience across startups and global corporations in the US and Europe. Founded and exited two tech ventures and led marketing at three FinTechs with exits totaling $1.4B. Combines technical expertise with storytelling and customer value-driven commercial strategies.

Head of AI Elin Ehsani

Elin

Ehsani

Head of AI

Senior Data Scientist with expertise in NLP, deep learning, and machine learning. With a Ph.D. in Computer Science, she has led AI projects at top companies like Silo AI, driving innovation in the IT and services industry.

11

Nationalities we employ

CPO Hanna Kettunen

Hanna

Kettunen

CPO

Senior product leader with two decades of experience in AI, data, and automation. Built and led global product portfolios across start-ups, scale-ups, and enterprises. Contributed to successful exits in three start-ups, with expertise in strategy leadership, transformation, and post-acquisition integration.

Head of Sales Jari Heinonen

Jari

Heinonen

Head of Sales

Senior sales operations professional with over 25 years of experience in B2B SaaS companies, spanning global mid-market, enterprise, and telecommunications sectors. Proven track record of scaling growth start-ups in the US and Europe.

Head of Data Katariina Katsi

Katariina

Kari

Head of Data

A leading expert in semantic web technologies, recognized for building knowledge graphs that elevate customer experiences for brands like IKEA and Zalando. A global talent and frequent speaker on knowledge graphs, she holds both a Master of Science and a Master of Music, blending her passion for technology and the humanities.

Our company value

Be Water

Head of Engineering Michal Olczak

Michal

Olczak

Head of Engineering

With a deep background in leading teams across finance and enterprise sectors, he spearheaded technical innovation and agile delivery at OP Financial Group and Nokia, consistently developing transformative solutions that elevated industry benchmarks.

Head of Design Sami Niemelä

Sami

Niemelä

Head of Design

Previously partner & co-founder at Nordkapp, Finland’s leading strategic design consultancy. Winner of 40 awards. Contributor to several successful scale-up and startup projects, including Oura, Supermetrcs, Beddit, and Umbra 3D. Created foresight tools used widely, co-founded IxDA Helsinki, board at IxDA Global. Ex-Nokia Design. MBA student.

Head of Design Sami Niemelä

Sami

Niemelä

Head of Design

Previously partner & co-founder at Nordkapp, Finland’s leading strategic design consultancy. Winner of 40 awards. Contributor to several successful scale-up and startup projects, including Oura, Supermetrcs, Beddit, and Umbra 3D. Created foresight tools used widely, co-founded IxDA Helsinki, board at IxDA Global. Ex-Nokia Design. MBA student.

Head of Engineering Michal Olczak

Michal

Olczak

Head of Engineering

With a deep background in leading teams across finance and enterprise sectors, he spearheaded technical innovation and agile delivery at OP Financial Group and Nokia, consistently developing transformative solutions that elevated industry benchmarks.

Our company value

Be Water

Head of Data Katariina Katsi

Katariina

Kari

Head of Data

A leading expert in semantic web technologies, recognized for building knowledge graphs that elevate customer experiences for brands like IKEA and Zalando. A global talent and frequent speaker on knowledge graphs, she holds both a Master of Science and a Master of Music, blending her passion for technology and the humanities.

Head of Sales Jari Heinonen

Jari

Heinonen

Head of Sales

Senior sales operations professional with over 25 years of experience in B2B SaaS companies, spanning global mid-market, enterprise, and telecommunications sectors. Proven track record of scaling growth start-ups in the US and Europe.

CPO Hanna Kettunen

Hanna

Kettunen

CPO

Senior product leader with two decades of experience in AI, data, and automation. Built and led global product portfolios across start-ups, scale-ups, and enterprises. Contributed to successful exits in three start-ups, with expertise in strategy leadership, transformation, and post-acquisition integration.

11

Nationalities we employ

Head of AI Elin Ehsani

Elin

Ehsani

Head of AI

Senior Data Scientist with expertise in NLP, deep learning, and machine learning. With a Ph.D. in Computer Science, she has led AI projects at top companies like Silo AI, driving innovation in the IT and services industry.

Ben Saren, Chief Marketing Officer

Ben

Saren

CMO

Marketing leader and entrepreneur with 25+ years of experience across startups and global corporations in the US and Europe. Founded and exited two tech ventures and led marketing at three FinTechs with exits totaling $1.4B. Combines technical expertise with storytelling and customer value-driven commercial strategies.

Join us to do the right
things right

Join us to do the right things right

Our mission is to empower organizations and people to do the right things right.

At In Parallel, our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change. By harnessing the transformative capabilities of AI, we aspire to enable organizations and people to become their best, contributing meaningfully to a future where everyone can achieve their fullest potential. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.

Our mission is to empower organizations and people to do the right things right.

At In Parallel, our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change. By harnessing the transformative capabilities of AI, we aspire to enable organizations and people to become their best, contributing meaningfully to a future where everyone can achieve their fullest potential. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.

Founded by seasoned technology executives

Founded by seasoned technology executives

Offices in three European countries

Offices in three European countries

Diversity and inclusion is at our core

Diversity and inclusion is at our core

Contact Us

In Parallel is headquartered in Helsinki, located in the thriving Kamppi neighborhood, with satellite offices in Munich and Amsterdam.

In Parallel headquarters at Autotalo Helsinki Finland
In Parallel headquarters at Autotalo Helsinki Finland
In Parallel headquarters at Autotalo Helsinki Finland
In Parallel headquarters at Autotalo Helsinki Finland
Helsinki (HQ)

In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100 
Helsinki, Finland

Munich

In Parallel


Freddie-Mercury-Straße 5


80797 München
Germany

Amsterdam

In Parallel
Weteringschans 165
1017 XD Amsterdam


The Netherlands

Get in touch

For general inquiries, please use the following form. If forms aren’t your thing, you can email us directly at info@in-parallel.com.

For general inquiries, please use the following form. If forms aren’t your thing, you can email us directly at info@in-parallel.com.

Newsletter

Our newsletter is sent only when we have something important to say. Expect an email about once every six weeks or so. We won’t send you our newsletter without your explicit permission.

Our newsletter is sent only when we have something important to say. Expect an email about once every six weeks or so. We won’t send you our newsletter without your explicit permission.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

© 2024 In Parallel Oy. All rights reserved.

Visit Our HQ in Helsinki

In Parallel Oy
Salomonkatu 17 A 4. Krs
Autotalo, 00100 
Helsinki, Finland

Terms and Conditions

© 2024 In Parallel Oy. All rights reserved.

© 2024 In Parallel Oy. All rights reserved.